Can’t stop thinking about the amazing psychological effect the embedded crowd noise had on me...the opening day ballgame didn’t & it felt awkward & flat; when I cheered I almost felt embarrassed b/c no one else was. Folks @sonofans are delivering SO much more than just sound! ⚾️

@willlls We do it 100% live! In fact, we've found that doing it with any knowledge of the play beforehand will actually cause the operator to anticipate the play in an unnatural way. 🙂

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